Can convenience cause a canned fruit comeback?

The global market for canned fruits was worth US$8626.6 million in 2012 and should reach US$10,827.7 million in 2019, growing at a CAGR of 3.3% from 2013 to 2019.

However, canned fruits have lost their market share to other products over the past few years. The steady growth in minimally processed and fresh fruit consumption is a key player in gradually eroding the market for canned fruits. The trend of reduced home cooking has also impacted the demand for canned fruits which are traditionally purchased by consumers who cook food at home. Factors driving the growth of the market are increasing preference for convenience foods, food-safety concerns and busy lifestyles. As a convenience food, canned fruits deliver better value for money than fresh fruits.

Europe and North America were the market leaders of the global canned fruits market and accounted for more than 75% of the market in 2012. In 2012, Europe occupied the largest market share of 45.2% followed by North America, which occupied 34.5% share of the market. But, by 2019, North America is expected to lose its market share, while growth in the European market is expected to remain stagnant over the next six years.

In future, the Asia-Pacific is expected to be the most promising market occupying 15.8% share of the total market with economies such as India, Japan, Australia and China being the chief contributors. Growing demand for canned fruits, changes in lifestyle, improving trade scenario and increasing local-foreign joint ventures are the major factors contributing to the growth of the market.

Canned fruit tins can be made from either aluminium or steel, both of which are non-toxic and economically available in large quantities across the globe.

Both aluminium and steel are easy to recycle after use which helps in saving energy, raw materials and managing waste. Steel cans are 100% recyclable. Recycling aluminium saves an enormous amount of energy. For instance, producing 20 cans from recycled material uses the same power as making one can from raw materials.

This information is all from a just-released Transparency Market Research report, Canned Fruits Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.