Yume develops platform to help foodservice distributors
A new online marketplace, Yume for Distributors, has been launched to support the food industry as it faces the challenges of food supply availability and market imbalances as a result of COVID-19. Until now, Australian foodservice distributors had not sold to other distributors outside of their customer base.
Foodservice distributors with excess stock due to sudden closure as a result of COVID-19 can list their products on the ‘Yume for Distributors’ online platform for other distributors who have seen an increase in their demand to buy it. Unilever Food Solutions (UFS) approached Yume to develop the platform for foodservice distributors, following Yume’s success as a commercial online marketplace for quality surplus food since 2015.
“Unilever Food Solutions approached Yume to see if we could help alleviate the challenging market imbalances in the foodservice industry created by COVID-19 and we immediately jumped on board as this is completely in line with our mission of a world without waste,” said Katy Barfield, Founder and CEO of Yume.
Yume is positioned to assist in this type of situation, as it is an online platform that can continue to be operational in lockdown and can adapt to quickly bring new solutions to market.
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