Vegie Magic introduces gluten-free and vegetarian foods for foodservice operators

Family-owned food business Birubi Foods has created a range of gluten free, pre-cooked vegan burgers, mini burgers, sliders and bites under its Vegie Magic brand. The products allow foodservice businesses to cater for different dietary needs using the same menu items without increasing complexity and producing food waste.

“Many foodservice businesses find it difficult to cater for customers looking for gluten-free foods or customers looking for real food experiences with less or no meat. As these customers are currently a small percentage of their visitors, catering for a wide range of special needs adds menu complexity, additional costs and food waste,” said Leanne Fitzpatrick, general manager and founder of Birubi Foods.

There is a growing demand by consumers for gluten-free foods, and a rapidly growing number of vegetarians, vegans and flexitarians looking for flavoursome, real-food experiences when they eat out. Leanne said these consumers are looking for a wide range of meat-free snack and meal choices, rather than being forced to adapt menu items to suit their food preferences.

“Creating mouth-watering and flavoursome gluten-free vegan products with the potential to be used on the menu for all customers is a focus for us. Our gluten-free foodservice range does not compromise on these basics and being pre-cooked, frozen and easily re-heated in many ways provides a lot of scope for new menu ideas that suit a range of customer needs,” she said.

The Vegie Magic gluten-free vegan products are distributed frozen and are quick and easy to reheat.