100 glasses: a snapshot of Australia's drinking habits
Wine might be the most popular alcoholic beverage, but for sheer volume consumed beer is still king in Australia.
In a revealing analysis of Australia’s drinking habits, market research company Roy Morgan Research has distilled our drinking habits into 100 glasses.
Analysing the 426 million glasses of alcohol consumed in Australia during an average four-week period in 2015 (that’s 23 glasses per person per four weeks), the data reveals that for every 100 glasses of liquor consumed by Australians in an average four weeks, 48 glasses are beer, while only 25 are still wine. The remainder comprises 11 glasses of spirits, six of ready-to-drink (RTD), four of sparkling wine/Champagne, three of ciders, two of liqueurs and one of fortified wine.
The 100-glass breakdown: number of glasses of each alcoholic beverage consumed per 100
Comparing the 100-glass breakdown between different age groups also reveals some striking variations. For example, the beer component comprises 50 glasses out of each 100 consumed by the 18- to 24-year-old age bracket, but only 42 among drinkers aged 65 and over.
The number of glasses of wine consumed per 100 increases in proportion with age, with the 65+ demographic leading the charge, consuming 48 glasses of wine for every 100 glasses drunk: 42 still wine, four sparkling/Champagne and two fortified. This is substantially more than any other age group.
Meanwhile, young drinkers aged 18–24 years consume more spirits (16 glasses), RTD (also 16 glasses) and cider (three glasses) per average 100 glasses than any other age group.
Andrew Price, General Manager – Consumer Products, Roy Morgan Research, said comparing volumes consumed between drinkers from different socioeconomic circumstances can also be interesting.
“Beer consumption varies dramatically between the top, high-value AB socioeconomic quintile of the population (who drink 45 glasses of beer per average 100 glasses of alcohol) and the lowest, least wealthy FG quintile (57 glasses of beer consumed for every 100 glasses),” he said.
“Not surprisingly, the quantities of different beverages consumed by Aussie women and men per 100 glasses vary significantly. While beer accounts for 60 of every 100 glasses drunk by men (compared to 19 for women), women drink greater volumes of almost all the other beverages,” said Price.
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