Chadwicks Sleeves launches braille shrink sleeve

Chadwicks Sleeves has launched a shrink sleeve incorporating braille, offering brands the opportunity to improve shelf appeal through using a single sleeve and doing away with other aspects of packaging, such as stick-on clear labels, to reduce cost while adhering to European legislation for medical products.

Following the implementation of The European Standard for Braille on Packaging for Medicinal Products - EN15823 in 2010, all products that have medical claims that are issued by a non-authorised person must incorporate braille on packaging.

Developed in conjunction with the Clondalkin Pharma and Healthcare Division, Chadwicks worked closely with braille innovators within the PS9000 accredited UK labels division of the group on this project.

The first commercial application for the braille sleeve is currently at the final trail stage and will be on the shelves during the summer of 2012.