Pringles reduces height of can but not the chip content

Pringles is minimising its environmental impact with a smaller 53 g can. The trimmed package features less empty space and the same weight of chips.

Reducing the height of the can by nearly 10% is designed to remove 37,000 kg of packaging waste per year in Australia and New Zealand.

Kellanova’s Head of Salty Snacks, Dan Bitti, said, “Pringles have a distinctive and iconic can, and we’re committed to maintaining quality while continuing to find ways to minimise our environmental footprint. We’re excited to introduce revamped cans delivering the same snack with less packaging.”

As part of Pringles’ ongoing efforts to improve sustainability, the plastic lid was removed from the 53 g can in 2022. The company is now working towards developing more sustainable packaging across its range.

The smaller Pringles 53 g variety will be available in all major supermarkets from May 2024.