Cadbury packaging receives a recycled-plastic boost


Wednesday, 13 November, 2024

Cadbury packaging receives a recycled-plastic boost

In the UK and Ireland, Mondelēz International is moving to 80% recycled plastic packaging for its Cadbury sharing bars.

Starting from 2025, in a phased approach, the project aims to cover approximately 300 million Cadbury sharing bars.

The packaging, created in collaboration with Amcor, is made using AmPrima recycle-ready solution and incorporates AmFiniti recycled material.

To help consumers understand more about the packaging and how to recycle it, the Cadbury wrap features on-pack labels plus a QR code to access more information about the brand's initiatives, including a consumer-friendly explanation of mass balance. Consumers can also access a tool for the local recycling locations.

Image credit: Mondelēz International

Related News

MasterFoods trials paper tomato sauce packs

MasterFoods is trialling paper-recyclable, single-serve tomato sauce packs, which have 58% less...

Unboxing accessible packaging

This AIP webinar will provide insights from consumers living with disabilities and showcase...

Recyclable punnets for blueberries on trial

Mountain Blue has partnered with packaging company Opal to trial a plastic-free cardboard...


  • All content Copyright © 2024 Westwick-Farrow Pty Ltd