Moet & Chandon labels get champagne treatment

With a specially engineered solution, Avery Dennison has helped Moet Hennessy to solve one of the most difficult challenges in wine labelling. The result is an attractive and functional neck label that secures the foil cap wrappings on the company’s champagne brand, Moet & Chandon, and all its premium champagnes.

For the Moet Hennessy bottles, achieving a smooth and elegant result is particularly difficult. According to Moet Hennessy process engineer Gilles Cateau, “The shape of the Moet & Chandon ‘cravate’ is very special. It is extremely precisely and finely cut out, with two sharp black points facing downwards. It’s a unique expression of the marquee.”

A special Fasson self-adhesive label stock was proposed by Avery Dennison for the task, offering the dual benefits of a strong film face stock and a high-performance adhesive. It combines Fasson PE150, a top-coated 150-micron white polyethylene film, with a solvent acrylic adhesive, Fasson S700, carried on a white glassine release liner. This laminate gives Moet Hennessy’s printers the opportunity to demonstrate their skill at printing and converting film label stock, and at the same time provides stable, accurately positioned high-speed label dispensing on the packaging line. All the Moet wines are labelled in France for global distribution.

The Fasson adhesive gives a finish that is superior to the wet-glue solution used before, which left visible traces of glue on the glassware. There is a real qualitative improvement since the company has been using the Fasson solution. The cravates remain intact, and stick fast, on the bottles - a critical requirement, since they are the primary symbol, and key identifier, of the Moet & Chandon brand around the world.