Tequila maker uses AI solution to predict demand

One of the world’s largest producers of tequila is using Aera Technology’s Decision Intelligence solution, an artificial intelligence (AI) business decision-making cloud.

In the last five years, Proximo Spirits, a subsidiary of Becle, has created premium tequila and whiskey brands to drive double-digit growth while maintaining artisanal production tradition. This high growth has led the company to turn to Decision Intelligence to predict demand using the most recent data available from a range of sources, manage inventory more effectively and respond to change quickly.

Luis Gonzalez, Global Supply Chain Director, Becle, said, “Aera Technology shares our focus on creating solutions that will evolve our decision-making to maximise opportunities, elevate service and position Proximo Spirits for long-term success.”

Aera Decision’s Cloud, which has been purpose-built for Decision Intelligence, will allow Proximo to improve and accelerate forecast and demand planning decisions across product lines in the US and Canada. This includes the development and deployment of a Forecast-as-a-Service Skill and future Aera Skills, enabling customised, digitised decision-making to understand, recommend, act and learn for Proximo’s specific business case.

“It’s an honour to partner with the passionate team at Proximo Spirits,” said Fred Laluyaux, CEO, Aera Technology. “We look forward to working together to realise new opportunities and drive value through Decision Intelligence for the company’s premium spirits and loyal customers.”

Aera is working alongside Deloitte Consulting to provide the tools and process to enable Proximo’s demand planning capability.

Image credit: iStock.com/Yulia Gusterina