Would you like fries with that nutrition information?

McDonald’s take-away bags and fountain beverage cups will get a redesign in 2013, with packaging to include QR codes to give consumers greater information about its products. The new packaging will be rolled out in the US and will be launched in the rest of the world later in 2013, with the text being translated into 18 different languages.

The company says the new packaging is “designed to communicate brand stories in an engaging and modern way”. The packaging will combine text, illustrations and a QR code to provide consumers with accessible nutrition information.

“Our new packaging is designed to engage with customers in relevant ways and celebrate our brand,” said Kevin Newell, McDonald’s Chief Brand Officer.

“Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”

McDonald’s says the redesigned packaging “builds on the company’s history of providing nutrition information to customers, also available through in-restaurant menu boards, brochures, tray liners and a variety of digital platforms such as mobile web, apps, kiosks and desktop”.