Woolworths to adopt Health Star Ratings for own-brand products

Tuesday, 01 July, 2014

Woolworths has voiced its support for the Health Star Rating scheme, promising to implement the star ratings for its own-brand ranges, including Homebrand, Select, Macro and Gold.

“Woolworths supermarkets have long supported sensible moves to give our customers simple, clear information about the products they’re buying,” said Stevie Wring, Woolworths nutrition team manager.

“This scheme means a customer can come in to our stores and at a glance make an informed decision about their groceries. We are looking forward to working with the government to smoothly introduce the scheme for our customers.”

Packaging changes will be rolled out across thousands of Woolworths products. The company says that labels will be redesigned and packaging changed with as little disruption as possible to customers, growers and suppliers.

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