Spill the Tea: school comp inspires real-world campaign
Three Brisbane high-schoolers in year 11 are set to star in a ‘Spill the Tea’ social media campaign for a Queensland tea company after impressing its bosses with their real-world marketing ideas at a school competition run by QUT.
QUT Business School held its 10th annual BlueShift business case competition, with a record number of more than 120 high school students taking part.
BlueShift challenges the school teams to analyse a real business and its operating environment, and then present recommendations.
This year’s client was Origin Tea, which is headquartered in Brisbane and was co-founded by QUT business graduate Chris Seaton.
Seaton has asked the winning team — Charlotte Cragog, Grace Bell and Simrat Gill — to become brand ambassadors for the company and help with its mission to build a tea culture for Millennials and Gen Z. The trio all drink tea at home with their families and said fruit-flavoured teas and iced teas were the most popular tea types among their friends.
“In my circle of family and friends, I only know a handful of people who actively drink tea on a daily basis, and they tend to lean towards iced tea if they are from a younger generation.
“With so many new and innovative flavours arising in traditional teas, as well as iced tea ranges, I am hopeful that Gen Z will grow to incorporate tea into their daily lifestyle,” Charlotte said.
Seaton said the Spill the Tea campaign would involve Charlotte, Grace and Simrat in a series of videos produced at the company’s head office and warehouse, and a shoot at a local cafe.
“Our marketing team has been working hard behind the scenes, collaborating with the girls on the shoot preparation, including mood boards and content planning,” Seaton said.
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