New daily intake guide from AFGC

Australian shoppers will be able to formulate a balanced diet and make healthier food choices following the launch of a new Daily Intake Guide consumer education campaign by the Australian Food and Grocery Council.

The new campaign for DIG front-of-pack food labelling is an easy-to-follow tool to give people information to formulate a daily eating plan according to their individual needs and activity levels.

DIG front-of-pack labels outline the amount of energy, fat, saturated fat, sugar and salt in a standard portion of the food and how that translates to average daily intake. Industry research shows DIG front-of-pack labelling currently appears on more than 4000 food and beverage products.

AFGC Chief Executive Kate Carnell said DIG was a suitable way for people and families to formulate a daily eating plan according to their individual needs and activity levels.

“DIG is a highly effective tool for families or individuals as it provides easy-to-understand, scientific information to help people make informed and personalised choices to enjoy a healthy and balanced diet,” Carnell said.

“When choosing foods and drinks, you can use DIG thumbnails to easily balance your energy intake during the entire day,” Carnell said.

AFGC and its retail partners will be rolling out user-friendly consumer education material in retail stores and in magazines to ensure consumers know how to use the nutritional information to put together a balance diet.

A range of consumer information is included on www.mydailyintake.net.