Market report estimates future high demand for reishi mushroom products

Demand for reishi mushroom products is anticipated to increase in the near future, according to a recently published market report.

Research and Markets’ report — Reishi Mushroom Market by Form, End Use, and Nature: Global Opportunity Analysis and Industry Forecast, 2021–2027 — highlights exponential growth in demand for organic food and beverage products containing reishi mushroom owing to increased global health concerns.

Reported negative impacts of the COVID-19 pandemic on the reishi mushroom market included a lack of available workers, which in turn affected production capacity, and closures of wholesale markets that resulted in producers having to rely on supermarkets and e-commerce traders to market products. Despite these impacts — as reishi mushroom is regarded as a therapeutic product — increased consumption of dietary supplements and nutraceutical products by consumers has been noted, as a means to stay healthier and improve immunity. For manufacturers, this can be regarded as an opportunity for further growth and expansion of the market through product diversification and innovation.

Reishi mushroom is a fungus that grows on dead wood. Its fruiting body is consumed and sold in various forms such as powder, capsules, tea and coffee. The plant is intensively cultivated in countries all around the world, especially in south-east Asia.

The biological properties of the reishi mushroom render it an important medicinal mushroom, used in the cure of various diseases, as health tonics and in cosmetics. This has been one of the major driving factors for the reishi mushroom market.

The application of reishi mushroom powder as an ingredient in cosmetics and personal care products has gained high traction due to its antioxidant, anti-ageing, anti-wrinkle, skin-whitening and moisturising effects, making the powder a suitable ingredient for cosmetics products. Several multinational brands are gradually developing and launching personal care products manufactured using reishi mushroom as a chief ingredient.

However, there are several problems with reishi mushroom-based products due to their low reproducibility and poor quality control. Factors such as seasonal variation, different soil conditions and stage of fruiting body development lead to weakened product quality. Hence, these factors are expected to hinder the growth of the market.

Summary of market dynamics

Drivers

Rise in functional food and beverage product applications.
Increase in usage of plant-based ingredients in personal care and cosmetics.
Rise in prevalence of reishi mushroom in healthcare industry.

Restraint

High price of the products, poor quality and low reproducibility.

Opportunity

Surge in demand for organic reishi mushroom products.

Benefits to stakeholders

The report provides a quantitative analysis of current trends in the reishi mushroom market, with estimations and dynamics of the market size used to identify prevailing opportunities. The report’s in-depth analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network. The major countries in each region are mapped according to their revenue contribution to the market, with the market player positioning segment facilitating benchmarking and providing a clear understanding of the present position of market players.

For more information, visit https://www.researchandmarkets.com/r/jejx2y.

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