Innovation of the Year award for Absolut Originality bottle
Ardagh was awarded Innovation of the Year for its Absolut Originality bottle at the inaugural Luxury Packaging Awards in London.
“By using partial colouring for the first time on a commercial scale with a drop of cobalt blue infused into the molten glass - and completing this in three weeks - something truly remarkable has been achieved,” the judges said of the Absolut Originality packaging.
“Innovation is in Ardagh’s DNA from concept through to completion, and to receive this award brings welcome recognition for the whole team behind this challenging development, which completely stretched the boundaries of packaging design and execution,” said Sharon Crayton, Ardagh’s head of marketing for Glass Europe.
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