Bundaberg bubbles to the top in Australian soft drink ratings
Australians have rated Bundaberg Brewed Drinks as ‘Australia’s best soft drink’ beating a host of multinational giants.
Bundaberg narrowly edged out its Aussie counterpart Kirks with Woolworths, Coles and Schweppes rounding out the top five in Canstar Blue’s first national review of soft drinks. Multinationals followed with Pepsi (6th), Coca Cola (7th) and Fanta (8th).
For its inaugural soft drink review in 2020, Canstar Blue asked more than 2000 Aussie consumers to rate the soft drinks they’ve purchased from a supermarket or grocer, and consumed in the last three months. Survey respondents rated different brands on factors like the taste, variety, packaging design and value for money. Brands which met the minimum required survey sample size (30 responses) were each given a final score per category and for overall satisfaction.
The Australian family-owned company, known for its ginger beer and other non-alcoholic beverages, was the only brand to receive a five-star rating in the following categories: overall satisfaction, taste and packaging design.
Bundaberg Brewed Drinks Chief Executive John McLean said that the company was proud to be recognised by fellow Australians after being the underdog for the past 50 years.
“COVID-19 has been a challenging period for everyone, and we’re appreciative of the support Australians have shown us. We hope this trend of Aussies supporting Aussies continues because it is critical we all rally behind each other right now,” McLean said.
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