Nutella repackages foodservice tubs

Nutella has repackaged its 3 kg tubs, switching the pack colour from brown to white to ensure foodservice operators can keep track of their product usage.

“Following customer feedback that the inside of our brown tub can make it hard to distinguish the true usage of Nutella, we have looked to repackage our foodservice tubs,” said Jodie Tripodi, national sales manager foodservice, Ferrero Australia & New Zealand.

The new tubs offer a stark contrast to the Nutella inside, allowing chefs to quickly and accurately gauge how much product they have left. The white tub also makes it easier for kitchen staff to identify cracks and possible product seepage, allowing kitchens to remain safe and hygienic.

The foodservice-specific tubs will be rolled out from September.