Australian Made, Australian Grown logo celebrates its 30th birthday

The Australian Made, Australian Grown logo has marked 30 years of helping businesses promote and consumers easily identify Australian products and produce.

Launched in 1986 by then prime minister Bob Hawke to encourage Australians to buy genuine Australian products and produce, it is now used by more than 2600 business and appears on more than 16,000 products sold in Australia and around the world.

The logo has achieved some significant milestones over the past three decades, including the introduction of the Australian Grown descriptor in 2007 and the incorporation of the logo into the government’s new food labelling scheme in 2016. The logo will feature on the labels of nearly all Australian food products by the time the new scheme becomes compulsory on 1 July 2018.

The logo, which is widely recognised (98%) and trusted (89%), features heavily in export markets, particularly throughout Asia where it helps establish an immediate connection to Australia and invokes a reputation for safety and quality.